Joanne T. Lawrence is Global Professor of Corporate Responsibility and Social Innovation at Hult International Business School (Boston-Dubai-London-San Francisco-Shanghai). Prior to Hult, she was an adjunct professor of strategy and management at INSEAD (1993-2007) where she addressed the critical role of strategic communication, stakeholder relationships and aligned organizational cultures in realizing strategy and was involved in Project RESPONSE. She has worked across multiple industries, with multinational companies and global organizations such as BP and the World Bank as well as with smaller, socially-focused enterprises such as Tom's of Maine and Economic Development Imports. While vice president at UK-based healthcare company SmithKline Beecham (today part of GlaxoSmithKline), she coordinated ' Simply Better ,' a ground-breaking, global organizational change initiative that was the subject of From Promise to Performance: The Journey of Transformation at SmithKline Beecham (Harvard Business School Press, 1997) and an award-winning INSEAD case study.
Paul W. Beamish holds the Canada Research Chair in International Business at the Richard Ivey School of Business, University of Western Ontario, London, Canada. He is the author or co-author of over 50 books and 100 refereed articles, and is the recipient of numerous best research awards. He served as Editor-in-Chief of Journal of International Business Studies from 1993-97 and is a Fellow of the Royal Society of Canada, Academy of International Business, and Asia Pacific Foundation. At Ivey, he has taught on a variety of programs, including the Executive MBA offered at its campus in Hong Kong and the MSc program, with its major in International Business. From 1999-2004 he served as Associate Dean Research. He worked for Procter and Gamble and Wilfrid Laurier University before joining Ivey's faculty in 1987. Beamish also has responsibility for Ivey Publishing, the distributor of Ivey's case collection. He has authored over 100 case studies, which have appeared in case journals, and in over 125 books. Over 2.5 million copies of his cases have been studied worldwide.