Corporate Communications Convention, Complexity and Critique

ISBN-10: 1412931037

ISBN-13: 9781412931038

Edition: 2008

List price: $78.00
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Providing a critical evaluation of corporate communication, this textbook looks beyond the idealized and prescriptive notions of communication management and offers readers a deeper and more complex understanding of corporate communication as a social and organizational phenomenon. The book asks the following important questions, `Where does the notion of corporate communication come from?, `What are its underlying assumptions?, `Which activities are involved?, `What are the implications for companies that implement communication programs? Throughout readers learning is consolidated by learning outcomes, chapter introductions and summaries, international vignettes, executive briefings and student questions. Challenging Corporate Communications makes a timely and innovative contribution to the literature on corporate communication. It will inform future managerial theory and practice and should be read by any advanced student or academic interested who wants to stay abreast of the latest thinking in the field.
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Book details

List price: $78.00
Copyright year: 2008
Publisher: SAGE Publications, Limited
Publication date: 3/13/2008
Binding: Paperback
Pages: 264
Size: 6.75" wide x 9.25" long x 0.75" tall
Weight: 1.188
Language: English

The New Corporal Project
The Emergence of Corporate Communications
Rehabilitating the Corporate "Soul"
The Scope of Integrated Communication
Apprehending an Expanding Body
Corporate Branding and Identity
The Body Is Marked
Corporate Reputation and Stakeholder Communication
The Body in the Eyes of the "Other"
Behind The Corporal Project
Justifying Corporate Communications
Diagnosing the Fragile Body
Corporate Communication as Control
The Body is Disciplined
Corporate Communication and Flexibility
Towards an Agile Body
Corporate Communication as Polyphony
A Body with Multiple Voices
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