Corporate Communications Convention, Complexity and Critique
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Description: Providing a critical evaluation of corporate communication, this textbook looks beyond the idealized and prescriptive notions of communication management and offers readers a deeper and more complex understanding of corporate communication as a social and organizational phenomenon. The book asks the following important questions, `Where does the notion of corporate communication come from?, `What are its underlying assumptions?, `Which activities are involved?, `What are the implications for companies that implement communication programs? Throughout readers learning is consolidated by learning outcomes, chapter introductions and summaries, international vignettes, executive briefings and student questions. Challenging Corporate Communications makes a timely and innovative contribution to the literature on corporate communication. It will inform future managerial theory and practice and should be read by any advanced student or academic interested who wants to stay abreast of the latest thinking in the field.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $78.00
Copyright year: 2008
Publisher: SAGE Publications, Limited
Publication date: 3/13/2008
Size: 6.75" wide x 9.25" long x 0.75" tall
|The New Corporal Project|
|The Emergence of Corporate Communications|
|Rehabilitating the Corporate "Soul"|
|The Scope of Integrated Communication|
|Apprehending an Expanding Body|
|Corporate Branding and Identity|
|The Body Is Marked|
|Corporate Reputation and Stakeholder Communication|
|The Body in the Eyes of the "Other"|
|Behind The Corporal Project|
|Justifying Corporate Communications|
|Diagnosing the Fragile Body|
|Corporate Communication as Control|
|The Body is Disciplined|
|Corporate Communication and Flexibility|
|Towards an Agile Body|
|Corporate Communication as Polyphony|
|A Body with Multiple Voices|