Corporate Communications Convention, Complexity and Critique

Name: Corporate Communications Convention, Complexity and Critique
Price: 6.75 USD
Availability: InStock
ISBN: 9781412931038

ISBN-10: 1412931037

ISBN-13: 9781412931038

Edition: 2008

Authors: Mette Morsing, George Cheney, Lars Thï¿½ger Christensen

List price: $78.00

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Description:

Providing a critical evaluation of corporate communication, this textbook looks beyond the idealized and prescriptive notions of communication management and offers readers a deeper and more complex understanding of corporate communication as a social and organizational phenomenon. The book asks the following important questions, `Where does the notion of corporate communication come from?, `What are its underlying assumptions?, `Which activities are involved?, `What are the implications for companies that implement communication programs? Throughout readers learning is consolidated by learning outcomes, chapter introductions and summaries, international vignettes, executive…

Book details

List price: $78.00
Copyright year: 2008
Publisher: SAGE Publications, Limited
Publication date: 3/13/2008
Binding: Paperback
Pages: 264
Size: 6.75" wide x 9.25" long x 0.75" tall
Weight: 1.210
Language: English




The New Corporal Project


The Emergence of Corporate Communications


Rehabilitating the Corporate "Soul"


The Scope of Integrated Communication


Apprehending an Expanding Body


Corporate Branding and Identity


The Body Is Marked


Corporate Reputation and Stakeholder Communication


The Body in the Eyes of the "Other"



Behind The Corporal Project


Justifying Corporate Communications


Diagnosing the Fragile Body


Corporate Communication as Control


The Body is Disciplined


Corporate Communication and Flexibility


Towards an Agile Body


Corporate Communication as Polyphony


A Body with Multiple Voices