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Business of Media Corporate Media and the Public Interest

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ISBN-10: 1412913152

ISBN-13: 9781412913157

Edition: 2nd 2006 (Revised)

Authors: David R. Croteau, William D. Hoynes

List price: $151.00
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Description:

The Business of Media presents the critical, yet careful, analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. The writing is clear and jargon-free, accessible to undergraduates without requiring a background in economics. Key Features: Examines the basic dynamics that underlie the changing media industry and the possible influence these changes are having on society (society's insatiable quest for profits and democratic society's need for a media system that serves the public interest) Draws from both social and economic theory to create two conceptual frameworks: market model, and…    
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Book details

List price: $151.00
Edition: 2nd
Copyright year: 2006
Publisher: SAGE Publications, Incorporated
Publication date: 8/18/2005
Binding: Paperback
Pages: 336
Size: 6.00" wide x 8.90" long x 0.70" tall
Weight: 0.968
Language: English

William Hoynes is Associate Professor in the Department of Sociology at Vassar College in Poughkeepsie, New York, where he teaches courses on media, culture, and social theory. He is the author of Public Television for Sale: Media, the Market, and the Public Sphere.Croteau and Hoynes are the co-authors of By Invitation Only: How the Media Limit Political Debate (1994) and The Business of Media: Corporate Media and the Public Interest (2001).David Croteau taught about the sociology of media as an Associate Professor (retired) in the Department of Sociology and Anthropology at Virginia Commonwealth University. He is the author of Politics and the Class Divide: Working People and the…    

William Hoynes is Professor of Sociology and former Director of the Media Studies Program at Vassar College in Poughkeepsie, New York, where he teaches courses on media, culture, and social theory. He is the author of Public Television for Sale: Media, the Market, and the Public Sphere.Croteau and Hoynes are the coauthors of By Invitation Only: How the Media Limit Political Debate (1994) and The Business of Media: Corporate Media and the Public Interest (2006). Their new introductory sociology textbook, Experience Sociology, will be published in 2012.

Introduction
The New Media Industry and an Old Dilemma
Profits and The Public Interest: Theoretical and Historical Context
Media, Markets and the Public Sphere
The Rise and (De)Regulation of the Media Industry
Industry Structure and Corporate Strategy: Explaining The Rise of Media Conglomerates
The New Media Giants
Changing Industry Structure
Strategies of the New Media Giants
Neglecting The Public Interest: Media Conglomerates and The Public Sphere
How Business Strategy Shapes Media Content
How the Media Business Influences Society
Choosing the Future
Citizens, Policy and the Public Interest