Business of Media Corporate Media and the Public Interest
Edition: 2nd 2006 (Revised)
List price: $81.00
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Description: The Business of Media presents the critical, yet careful, analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. The writing is clear and jargon-free, accessible to undergraduates without requiring a background in economics. Key Features: Examines the basic dynamics that underlie the changing media industry and the possible influence these changes are having on society (society's insatiable quest for profits and democratic society's need for a media system that serves the public interest) Draws from both social and economic theory to create two conceptual frameworks: market model, and public sphere model Focus on devlopments in the last decade to major media industry trends mapping structural organization, the rise of media conglomerates, and their new strategies Assesses the impact of recent changes in the media industry using the public sphere model on social and political life Offers clear, concise, jargon-free writing accessible to all students and professionals without an economics background
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $81.00
Copyright year: 2006
Publisher: SAGE Publications, Incorporated
Publication date: 8/18/2005
Size: 5.75" wide x 8.75" long x 0.75" tall
|The New Media Industry and an Old Dilemma|
|Profits and The Public Interest: Theoretical and Historical Context|
|Media, Markets and the Public Sphere|
|The Rise and (De)Regulation of the Media Industry|
|Industry Structure and Corporate Strategy: Explaining The Rise of Media Conglomerates|
|The New Media Giants|
|Changing Industry Structure|
|Strategies of the New Media Giants|
|Neglecting The Public Interest: Media Conglomerates and The Public Sphere|
|How Business Strategy Shapes Media Content|
|How the Media Business Influences Society|
|Choosing the Future|
|Citizens, Policy and the Public Interest|