Broadcast News Producing

Name: Broadcast News Producing
Availability: InStock
ISBN: 9781412906715

ISBN-10: 1412906717

ISBN-13: 9781412906715

Edition: 2004

Authors: Brad Schultz

List price: $151.00

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"Having worked closely with Brad Schultz, I know he has important insights to pass along to students in the area of broadcast news production. This seems to be a fairly comprehensive effort that covers many of the aspects of news production that other texts have ignored. I think it will be a tremendous help to those who are interested in this part of the broadcast journalism industry." -Dr. Joe Foote, Arizona State University and Past President of the Association for Education in Journalism and Mass Communication "Brad Schultz has brought his solid professional experience to bear in putting together a highly readable how-to for students aspiring to take their place behind the… camera. Broadcast News Producing is full of useful tips as well as providing important grounding in the fundamentals of producing a successful newscast." -Beth E. Barnes, University of Kentucky nbsp; nbsp; Broadcast News Producing is one of the first comprehensive texts in its field. While until now most broadcast journalism textbooks have been geared toward students who want careers on-camera, Broadcast News Producing goes behind the camera to teach students the hows and whys of putting together compelling news programs for television, radio, and the Internet. This text lays the groundwork for good producing, giving the reader an insider's perspective on newsroom structure and the producer's role. It takes students step-by-step through the producing process, providing a guide to putting together a successful newscast. The book also addresses critical issues that face today's producers, including ethics, newsroom leadership, staff management, resource management, newsroom relationships and career planning. Key Features Combines the practical skills and techniques needed in today's broadcast news production with timely theoretical and ethical issues facing producers. Serves as a guide to running campus radio and television programs, complete with step-by-step instructions and examples on how to run a news program from start to finish. Reinforces teaching points through graphics, tables, charts, and photos. Gives readers an insider s view of broadcast production through question-and-answer interviews with current and former broadcast news producers. Focuses separate sections on producing news programs for television, radio, and the Internet; and on producing specialized broadcast news segments such as sports, weather, live reports, debates, roundtable discussions, and call-in shows. Broadcast News Producing is an ideal textbook for undergraduate journalism courses in broadcast news and mass communications. It is also recommended as a reference for secondary school and college newsrooms, where it can be used as a guide to running a campus news program.

Book details

List price: $151.00
Copyright year: 2004
Publisher: SAGE Publications, Incorporated
Publication date: 8/3/2004
Binding: Paperback
Pages: 232
Size: 7.00" wide x 10.00" long x 0.50" tall
Weight: 0.880
Language: English




What is a Producer?


Newsroom Structure


What Else Does a Producer Do?


The Producer's Role in the Newsroom


Thinking More About It



Producing Today's News


The Evolution of News Producing


Network News


Implications for Local Producers


Thinking More About It



The Producing Process


Story Ideas and Value


Rundowns


Skeleton Rundowns


Blocks and Stacking


Finishing Strong


Scripting


In the Control Room


Thinking More About It



Writing


Overview


Summary


Thinking More About It



Producing for Television


Alternative News Formats


Alternative News Strategies


Breaking News


Summary


Thinking More About It



Weather and Sports


Weather


Sports


Thinking More About It



Producing for Radio and the Internet


Radio


The Internet


Thinking More About It



Surviving the Newsroom


Theories X, Y and Z


Newsroom Relationships


Personal Relationships


Thinking More About It



Issues in Producing


Quality vs. Ratings


Live Reporting


News Cutbacks


Market Size


Ethics


Consultants


Thinking More About It



The Job Market


Finding a Producing Job


The Job Search Process


Summary


Thinking More About It