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Exploring Corporate Strategy

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ISBN-10: 1405887338

ISBN-13: 9781405887335

Edition: 8th 2008

Authors: Gerry Johnson, Kevan Scholes, Richard Whittington

List price: $103.00
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An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
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Book details

List price: $103.00
Edition: 8th
Copyright year: 2008
Publisher: Prentice Hall Higher Education
Publication date: 1/15/2008
Binding: Mixed Media
Size: 7.50" wide x 10.50" long x 1.00" tall
Weight: 2.684

Introducing Strategy Commentary: The Strategy Lenses
The Strategic Position
Introduction to Part I
The Environment
Strategic Capability
Strategic Purpose
Culture and Strategy Commentary on Part 1
The Strategic Position
Strategic Choices
Introduction to Part II
Business-level strategy
Directions and Corporate - Level Strategy
International Strategy
Innovation and Entrpreneurship
Strategy Method and Evaluation Commentary on Part II
The Strategic Choices
Strategy In Action
Introduction to Part III
Strategy Development Processes
Organising for success
Resourcing Strategies
Managing Strategic Change
The Practice of Strategy Commentary on Part III
Strategy in Action