Persuasive Messages The Process of Influence

Name: Persuasive Messages The Process of Influence
Price: 31.19 USD
Availability: InStock
ISBN: 9781405158213

ISBN-10: 1405158212

ISBN-13: 9781405158213

Edition: 2008

Authors: William Benoit, Pamela Benoit, Pamela Benoit, William Benoit

List price: $78.95

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Description:

This is a guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application. The authors offer practical advice on refining purpose, understanding audience, and designing a persuasive message.

Book details

List price: $78.95
Copyright year: 2008
Publisher: John Wiley & Sons, Incorporated
Publication date: 1/14/2008
Binding: Paperback
Pages: 290
Size: 6.70" wide x 9.70" long x 0.87" tall
Weight: 1.144
Language: English



List of Figures


List of Tables


List of Boxes


Preface



Attitudes and Persuasion



The Importance of Persuasion



The Cognitive Approach to Persuasion



The Source of Persuasive Messages: Credibility



Ethical Concerns



Preparing Persuasive Communication



Purpose and Audience



Organization: Structuring the Message



Substance: Support for Your Ideas



Symbols and Style



Hostile, Apathetic, Motivated, and Multiple or Mixed Audiences



Theories of Persuasion



Consistency Theories of Attitude Change



Social Judgment/Involvement Theory



Theory of Reasoned Action



Critical Consumers of Persuasive Messages



Persuasion in Advertising



Persuasion in Political Campaigns


References


Index