Entertainment Economy How Mega-Media Forces Are Transforming Our Lives

Name: Entertainment Economy How Mega-Media Forces Are Transforming Our Lives
Price: 16.23 USD
Availability: InStock
ISBN: 9781400051861

ISBN-10: 140005186X

ISBN-13: 9781400051861

Edition: 1999

Authors: Michael Wolf

List price: $19.00

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Description:

Every so often an author explains our culture in such a new and original way that from that day on we see the world around us in a new light. From Understanding Media by Marshall McLuhan through Nicholas Negroponte's Being Digital. the books that have shown us the clearest vision of the future have been those that recognize the central role of mass media. In The Entertainment Economy, Michael J. Wolf, the industry's most in-demand strategist, demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy. From New York to New Delhi, from London to Lagos, from Singapore to Seattle, every business is locked in the same battle for…

Book details

List price: $19.00
Copyright year: 1999
Publisher: The Crown Publishing Group
Publication date: 4/1/2003
Binding: Paperback
Pages: 336
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.968
Language: English



Introduction



You Are Now Entering the Entertainment Zone



Hedonomics: The Fun-Focused Consumer



The E-Factor: There's No Business Without Show Business



The Battle for Your Attention



Mogul Kombat: The Struggle for World Domination



Breakout: The Genesis of a Phenomenon



"Enteractivity": The Internet and Reality



Brand Empires



And Now, a Word from Our Sponsors



The View from Tomorrow


Acknowledgments


Index