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Entertainment Economy How Mega-Media Forces Are Transforming Our Lives

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ISBN-10: 140005186X

ISBN-13: 9781400051861

Edition: 1999

Authors: Michael Wolf

List price: $19.00
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Description:

Every so often an author explains our culture in such a new and original way that from that day on we see the world around us in a new light. From Understanding Media by Marshall McLuhan through Nicholas Negroponte's Being Digital. the books that have shown us the clearest vision of the future have been those that recognize the central role of mass media.   In The Entertainment Economy, Michael J. Wolf, the industry's most in-demand strategist, demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy.  From New York to New Delhi, from London to Lagos, from Singapore to Seattle, every business is locked in the same battle for…    
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Book details

List price: $19.00
Copyright year: 1999
Publisher: Crown/Archetype
Publication date: 4/1/2003
Binding: Paperback
Pages: 336
Size: 6.25" wide x 9.00" long x 1.00" tall
Weight: 1.034
Language: English

Introduction
You Are Now Entering the Entertainment Zone
Hedonomics: The Fun-Focused Consumer
The E-Factor: There's No Business Without Show Business
The Battle for Your Attention
Mogul Kombat: The Struggle for World Domination
Breakout: The Genesis of a Phenomenon
"Enteractivity": The Internet and Reality
Brand Empires
And Now, a Word from Our Sponsors
The View from Tomorrow
Acknowledgments
Index