Contemporary Marketing:

Name: Contemporary Marketing:
Price: 8.22 USD
Availability: InStock
ISBN: 9781305075368

ISBN-10: 1305075366

ISBN-13: 9781305075368

Edition: 2015

Authors: Louis E. Boone, David L. Kurtz

List price: $290.95

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Description:

CONTEMPORARY MARKETING, Seventeenth Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. This trusted text continues to grow stronger with each groundbreaking new edition, preserving what has made previous editions perennial best-sellers, while adding innovative new features and up-to-date information on current trends, topics, research, and best practices in this ever-evolving field. Because it is so technologically advanced,…

Book details

List price: $290.95
Copyright year: 2015
Publisher: Cengage Learning
Binding: Paperback
Pages: 784
Size: 9.25" wide x 11.25" long x 1.25" tall
Weight: 4.378
Language: English