Essentials of Marketing Research

Name: Essentials of Marketing Research
Price: 24.98 USD
Availability: InStock
ISBN: 9781285752037

ISBN-10: 1285752031

ISBN-13: 9781285752037

Edition: 5th 2013

Authors: William G. Zikmund, Barry J. Babin

List price: $144.95

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Description:

Placing readers in the role of manager, ESSENTIALS OF MARKETING RESEARCH, 5e, offers concise yet thorough coverage that helps readers use marketing research to make effective business decisions. Readers also learn to perform basic, core marketing research tasks. The book succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. Reflecting the latest developments from the field, the Fifth Edition also features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research.

Book details

List price: $144.95
Edition: 5th
Copyright year: 2013
Publisher: Cengage South-Western
Publication date: 5/1/2013
Binding: Paperback
Pages: 480
Size: 8.75" wide x 11.00" long x 0.75" tall
Weight: 2.090
Language: English