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Loose Leaf for M: Marketing

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ISBN-10: 1260158039

ISBN-13: 9781260158038

Edition: 6th 2019

Authors: Dhruv Grewal, Michael Levy

List price: $130.66
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Value-Added, Every Time. Grewal's value-based approach emphasizes that even the best products and services will go unsold if marketers cannot communicate their value. M: Marketing is the most concise, impactful approach to Principles of Marketing on the market, with tightly integrated topics that explore both marketing fundamentals and new influencers, all in an engaging format that allows for easy classroom and assignment management. A robust suite of instructor resources and regularly updated Grewal/Levy author blog provide a steady stream of current, fresh ideas for the classroom. Grewal/Levy's M: Marketing 6th edition is available through McGraw-Hill Connect#65533;, a subscription-based…    
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Book details

List price: $130.66
Edition: 6th
Copyright year: 2019
Publisher: McGraw-Hill Education
Publication date: 2/2/2018
Binding: Looseleaf - sheets only 
Pages: 960
Size: 8.90" wide x 10.80" long x 0.60" tall
Weight: 2.178
Language: English