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ISBN-10: 1259573540

ISBN-13: 9781259573545

Edition: 13th 2016

Authors: Roger Kerin, Steven Hartley

List price: $248.15
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Marketing 13e is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty--from professors who want a solid, comprehensive textbook and a few key supplements, to those seeking a top-notch integrated digital program to assist with large sections and management of multiple adjuncts. Marketing's focus on decision making through extended examples, cases, and videos involving real people making real marketing decisions. The author team's decades of combined experience in the higher education classroom continue to inform the title's innovative pedagogical approach, which is known for its conversational writing style, ability to engage students…    
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Book details

List price: $248.15
Edition: 13th
Copyright year: 2016
Publisher: McGraw-Hill College
Binding: Cloth Text 
Size: 8.50" wide x 10.75" long x 1.25" tall
Weight: 3.586
Language: English