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Essentials of Strategic Management: the Quest for Competitive Advantage

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ISBN-10: 1259546985

ISBN-13: 9781259546983

Edition: 5th 2017

Authors: John E. Gamble, Arthur A. Thompson, Margaret Peteraf

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Description:

Essentials of Strategic Managementpresents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. Thestandout features of this fifth edition of Essentials of Strategic Management are its concisely written and robust coverage of strategic management con­cepts and its compelling collection of cases. The text presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The…    
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Book details

Edition: 5th
Copyright year: 2017
Publisher: McGraw-Hill Higher Education
Binding: Paperback
Pages: 496
Size: 7.75" wide x 9.75" long x 0.75" tall
Weight: 1.958
Language: English

John E. Gamble is currently Associate Dean and Professor of Management in the Mitchell College of Business at the University of South Alabama. His teaching specialty at USA is strategic management and he also conducts a course in strategic management in Germany, which is sponsored by the University of Applied Sciences in Worms.Dr. Gamble's research interests center on strategic issues in entrepreneurial, health care, and manufacturing settings. His work has been published in various scholarly journals and he is the author or co-author of more than 50 case studies published in an assortment of strategic management and strategic marketing texts. He has done consulting on industry and market…