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International Business

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ISBN-10: 1259317226

ISBN-13: 9781259317224

Edition: 2016

Authors: Michael Geringer, Jeanne M. McNett, Michael S. Minor, Donald A. Ball, Donald A. Ball

List price: $188.00
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Description:

The flexible and modular format, and student focused features of "International Business "allows instructors to make the study of IB personally relevant for every student, and empowers them to develop their global mindset.Make the study of international business personal"
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Book details

List price: $188.00
Copyright year: 2016
Publisher: McGraw-Hill Education
Publication date: 8/31/2015
Binding: Paperback
Pages: 560
Size: 8.25" wide x 10.50" long x 0.75" tall
Weight: 2.2
Language: English

J. Michael Geringer is a professor of strategy and international management at California Polytechnic University in San Luis Obispo. He earned a BS in business at Indiana University and MBA and PhD degrees at the University of Washington. He has authored or edited 14 books and monographs, over 110 published papers, and over 35 case studies; he serves on the editorial boards of several leading international academic journals; he served as the Saastamoinen Foundation Chair at the Helsinki School of Economics in Finland; he was the founding chair of the Strategic alliances Committee of the Licensing Executives Society; he served as the chair of both the International Business and the Strategy…    

Professor of Marketing and INternational Business