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Consumer Behavior: Building Marketing Strategy

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ISBN-10: 1259232549

ISBN-13: 9781259232541

Edition: 13th 2015

Authors: David Mothersbaugh, Delbert Hawkins, Roger J. Best

List price: $323.80
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Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. Many current and classic marketing examples both in-text and advertisements, bring the material to life. The authors build on theory to help students understand the business application of the principles being discussed while integrating strategy-based examples, and application. This edition is tech-forward in both format and content while acknowledging current changes in consumer behavior and the marketing environment, globally.
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Book details

List price: $323.80
Edition: 13th
Copyright year: 2015
Publisher: McGraw-Hill College
Binding: Cloth Text 
Pages: 816
Size: 8.00" wide x 10.00" long x 1.25" tall
Weight: 3.542
Language: English