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Looseleaf Introduction to Mass Communication: Media Literacy and Culture

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ISBN-10: 1259126099

ISBN-13: 9781259126093

Edition: 8th 2014

Authors: Stanley Baran

List price: $141.00
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Description:

Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. New for the eighth edition, Connect…    
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Book details

List price: $141.00
Edition: 8th
Copyright year: 2014
Publisher: McGraw-Hill Companies, The
Publication date: 8/28/2013
Binding: Looseleaf - sheets only 
Size: 8.25" wide x 10.75" long x 0.60" tall
Weight: 2.090
Language: English

Stanley Baran is the founding chair of the Department of Communication at Bryant University, where he teaches courses in mass communication and communication theory. His academic interests include critical research in mass communication, mass media and social construction of reality, as well as development and improvement of media literacy skills. Dr. Baran has published 10 books, several scholarly articles, and sits or has sat on the editorial boards of numerous journals. His work has been translated into six languages. He was a Senior Fulbright Scholar, Institute for Journalisms und Kommunikationsforschung, Hannover, Deutschland, in 1997. He has served as a consultant for many…