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Birth of Korean Cool How One Nation Conquered the World Through Pop Culture

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ISBN-10: 1250045118

ISBN-13: 9781250045119

Edition: 2014

Authors: Euny Hong

List price: $18.00
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AN ENTERTAINING PORTRAIT OF 21ST CENTURY SOUTH KOREA AND HOW GANGNAM STYLE, SAMSUNG, AND K-POP TOOK OVER THE WORLDEuny Hong grew up in Gangnam, the posh Seoul neighborhood Psy is mocking in his viral sensation, "Gangnam Style". She knows the song's popularity is not just a fluke but rather the result of Hallyu - the Korean wave - just another sign of South Korea's increasing popularity around the world. "Gangnam Style" is only one tool in South Korea's extraordinarily elaborate and effective soft power strategy: become a world superpower by first becoming the world's number one pop culture and technology purveyor.When Euny's family moved to South Korea…    
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Book details

List price: $18.00
Copyright year: 2014
Publisher: Picador
Publication date: 8/5/2014
Binding: Paperback
Pages: 288
Size: 5.50" wide x 8.50" long x 0.75" tall
Weight: 0.770
Language: English