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Persuasion in Society 3rd Edition

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ISBN-10: 1138825662

ISBN-13: 9781138825666

Edition: 3rd 2017

Authors: Jean Jones, Herbert W. Simons

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Persuasion in Society introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives.
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Book details

Edition: 3rd
Copyright year: 2017
Publisher: Taylor & Francis Group
Publication date: 4/7/2017
Binding: Paperback
Pages: 556
Size: 7.50" wide x 9.50" long x 1.25" tall
Weight: 2.508
Language: English

Herbert W. Simons is professor of rhetoric and communication at Temple University. He is the author of "Persuasion: Understanding, Practice, and Analysis" and the editor of numerous books, including "Rhetoric in the Human Sciences and The Legacy of Kenneth Burke,"