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Entrepreneurial Journalist's Toolkit Manage Your Media

ISBN-10: 1138816485

ISBN-13: 9781138816480

Edition: 2015

Authors: Sara Kelly

List price: $57.95
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Description:

Today's journalism and communication students need the tools to develop and maintain their own media businesses and freelance careers. In addition to mastering the basics of converged journalism practice, they need training in business entrepreneurship, mass communication and business law, and career and reputation management. The Entrepreneurial Journalist's Toolkit provides a solid foundation of multimedia journalism and also teaches readers to create solid business plans and develop funding proposals while maintaining high legal and ethical standards. This book details the process of pitching and working with clients, managing multi-platform communication campaigns to maximize reach, keeping the books, and filing taxes. It is provides everything a new or experienced journalist needs to get started as a media entrepreneur.
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Book details

List price: $57.95
Copyright year: 2015
Publisher: Taylor & Francis Group
Publication date: 2/18/2015
Binding: Paperback
Pages: 226
Size: 7.50" wide x 9.00" long x 0.50" tall
Weight: 0.924
Language: English