Skip to content

Tourism Marketing for Cities and Towns Using Social Media and Branding to Attract Tourists

Best in textbook rentals since 2012!

ISBN-10: 1138685194

ISBN-13: 9781138685192

Edition: 2nd 2017 (Revised)

Authors: Bonita Kolb

Shipping box This item qualifies for FREE shipping.
Blue ribbon 30 day, 100% satisfaction guarantee!
Rent eBooks
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!


Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning, authenticity and use of social media to create personal experiences. In addition, it contains numerous international examples and perspectives from different range of stakeholders. Written in an engaging style this book will be valuable reading for upper level Tourism students.
Customers also bought

Book details

Edition: 2nd
Copyright year: 2017
Publisher: Taylor & Francis Group
Publication date: 2/21/2017
Binding: Paperback
Pages: 246
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 1.144

Dr Brent Davies is Professor of International Leadership Development at the University of Hull . He is also a Professorial Fellow at the University of Melbourne, Visiting Professor at the Institute of Education (University of London), Special Professor at the University of Nottingham and a Faculty Member of the Centre on Educational Governance at the University of Southern California. He is an Associate Director of the Specialist Schools and Academies Trust. nbsp;Brent spent the first ten years of his career working as a teacher in South London. He then moved into higher education and now works exclusively on leadership and management development programmes for senior and middle managers in…