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Psychology of Influence Theory, Research and Practice

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ISBN-10: 1138655392

ISBN-13: 9781138655393

Edition: 2017

Authors: Joop van der Pligt, Michael Vliek

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The Psychology of Influence provides an up-to-date, student-oriented overview of how people are persuaded to change their attitudes, preferences or behavior. Using an international spread of contemporary examples from written texts, TV commercials, and social media, the authors address a wide variety of topics including consumer behavior, health and lifestyle, political behavior, and interpersonal behaviors such as attraction, prejudice and discrimination. The book illuminates the role of persuasion in present day society and enhances understanding of the underlying processes, including the role of information processing, affect and emotion, reward and punishment, and social factors. It is…    
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Book details

Copyright year: 2017
Publisher: Taylor & Francis Group
Publication date: 10/21/2016
Binding: Paperback
Pages: 250
Size: 6.75" wide x 9.25" long x 0.50" tall
Weight: 1.012
Language: English