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Persuasion Social Influence and Compliance Gaining

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ISBN-10: 1138630616

ISBN-13: 9781138630611

Edition: 6th 2018

Authors: Robert H. Gass, John S. Seiter

List price: $130.00
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Description:

Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning. This text is available in a variety of formats print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our…    
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Book details

List price: $130.00
Edition: 6th
Copyright year: 2018
Publisher: Taylor & Francis Group
Publication date: 4/4/2018
Binding: Paperback
Pages: 450
Size: 7.25" wide x 9.50" long x 0.75" tall
Weight: 2.288
Language: English