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Marketing for Tourism and Hospitality

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ISBN-10: 1138121290

ISBN-13: 9781138121294

Edition: 2019

Authors: Alan Fyall, Patrick Legoh�rel, Isabelle Frochot, Youcheng Wang

List price: $39.99
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For students, this new textbook provides a contemporary, accessible and useful resource as they encounter, possibly for the first time, the intricacies and complexities of tourism and hospitality marketing globally and the very real challenges that lie ahead. A clear articulation of the changing landscape, an accessible introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material will provide students with an enjoyable and digestible resource that will challenge academically as well as prepare them for day-to-day problems in the real and dynamic world of marketing. The book is packed full of features that…    
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Book details

List price: $39.99
Copyright year: 2019
Publisher: Taylor & Francis Group
Publication date: 3/21/2019
Binding: Paperback
Pages: 594
Size: 7.25" wide x 9.25" long x 1.25" tall
Weight: 2.838
Language: English