Strategic Writing Multimedia Writing for Public Relations, Advertising and More

Name: Strategic Writing Multimedia Writing for Public Relations, Advertising and More
Price: 4.52 USD
Availability: InStock
ISBN: 9781138037120

ISBN-10: 1138037125

ISBN-13: 9781138037120

Edition: 4th 2018

Authors: Charles Marsh, David W. Guth, Bonnie Short

List price: $79.99

This item qualifies for FREE shipping.

30 day, 100% satisfaction guarantee!

Buy new: $93.97

Marketplace

5 new & used from $4.52

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples, and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.

Book details

List price: $79.99
Edition: 4th
Copyright year: 2018
Publisher: Taylor & Francis Group
Publication date: 1/17/2018
Binding: Paperback
Pages: 348
Size: 7.50" wide x 10.00" long x 0.75" tall
Weight: 1.628
Language: English