New Rules of Retail Competing in the World's Toughest Marketplace

Name: New Rules of Retail Competing in the World's Toughest Marketplace
Price: 2.82 USD
Availability: InStock
ISBN: 9781137279262

ISBN-10: 1137279265

ISBN-13: 9781137279262

Edition: 2nd 2014 (Revised)

Authors: Robin Lewis, Michael Dart, George Witte

List price: $37.99

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Description:

A second, fully revised edition of the essential guide to the modern retail industryIn The New Rules of Retail, industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival in these dynamic times called for a business model based on three distinct competencies: preemptive, perpetual distribution; a neurological customer connection; and total control of the value chain. In the years since that book published, many of their predictions have come true. Now, they revisit timeless case studies like Ralph Lauren and Sears, as well as new additions like Trader…

Book details

List price: $37.99
Edition: 2nd
Copyright year: 2014
Publisher: St. Martin's Press
Publication date: 8/12/2014
Binding: Hardcover
Pages: 272
Size: 6.33" wide x 9.48" long x 0.99" tall
Weight: 1.034
Language: English