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Marketing 2014

ISBN-10: 1133939252

ISBN-13: 9781133939252

Edition: 17th 2014

Authors: William M. Pride, O. C. Ferrell

List price: $235.95
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Description:

Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2014 combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING 2014 includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.
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Book details

List price: $235.95
Edition: 17th
Copyright year: 2014
Publisher: Cengage South-Western
Publication date: 1/10/2013
Binding: Paperback
Pages: 832
Size: 8.25" wide x 10.50" long x 1.25" tall
Weight: 3.872
Language: English