Consumer Behavior:

Name: Consumer Behavior:
Availability: InStock
ISBN: 9781133587675

ISBN-10: 1133587674

ISBN-13: 9781133587675

Edition: 2014

Authors: Frank Kardes, Maria Cronley, Thomas Cline

List price: $276.95

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Description:

This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, Second Edition, devotes ample attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of culture and society on consumer behavior. In addition, this innovative text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies.…

Book details

List price: $276.95
Copyright year: 2014
Publisher: Cengage Learning
Binding: Cloth Text
Pages: 544
Size: 9.00" wide x 10.00" long x 1.00" tall
Weight: 2.794
Language: English