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Marketing Research

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ISBN-10: 1119238722

ISBN-13: 9781119238720

Edition: 12th 2016

Authors: David A. Aaker, George S. Day, V. Kumar, Robert P. Leone

List price: $270.95
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Description:

Marketing Research, 12th Edition prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on marketing research applications--all in a macro-micro framework to help students understand the big picture.
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Book details

List price: $270.95
Edition: 12th
Copyright year: 2016
Publisher: John Wiley & Sons, Incorporated
Publication date: 12/17/2015
Binding: Paperback
Pages: 768
Size: 8.00" wide x 9.90" long x 1.20" tall
Weight: 3.300
Language: English