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Advertising by Design Generating and Designing Creative Ideas Across Media

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ISBN-10: 1118971051

ISBN-13: 9781118971055

Edition: 3rd 2016

Authors: Robin Landa

List price: $57.50
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Description:

Recognizing that good advertising is about creating an engaging story, the Third Edition of Advertising by Design looks at advertising design as a form of content creation that blends ideas, information, and entertainment in a way that can work for a ranged of media or audience types. Fully updated to align with the latest trends in the advertising industry, the book includes new information on transmedia campaigns, social media, digital media, pull marketing, creative content, and branded entertainment. It continues to offer a step-by-step introduction to the fundamentals of advertising design, giving students the guidance they need to jump-start their creative process no matter what media…    
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Book details

List price: $57.50
Edition: 3rd
Copyright year: 2016
Publisher: John Wiley & Sons, Limited
Publication date: 12/27/2016
Binding: Paperback
Pages: 264
Size: 8.50" wide x 10.75" long x 0.50" tall
Weight: 2.134
Language: English