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Handbook of Market Intelligence Understand, Compete and Grow in Global Markets

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ISBN-10: 1118923626

ISBN-13: 9781118923627

Edition: 2nd 2014

Authors: Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas

List price: $89.95
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“This book provides a very useful and practical framework to guide the development of a Market Intelligence function that serves as a tool for competitive advantage. The use of multiple and diverse business cases helps readers to understand the implementation of key concepts and provides a set of practical lessons to facilitate this important journey for any organization.” —Carlos Jose Fonseca, SVP/Group Head Global Marketing Strategy, Planning and Analytics, MasterCard “Forward looking market understanding is what any CEO needs for securing successful business today and into the future. But how does one manage that in a global organization with thousands of…    
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Book details

List price: $89.95
Edition: 2nd
Copyright year: 2014
Publisher: John Wiley & Sons, Limited
Publication date: 6/6/2014
Binding: Hardcover
Pages: 288
Size: 7.00" wide x 10.00" long x 0.50" tall
Weight: 1.430