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Health Program Management From Development Through Evaluation

ISBN-10: 1118834704

ISBN-13: 9781118834701

Edition: 2nd 2015

Authors: Beaufort B. Longest

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Description:

Managing Health Programs: From Development Through Evaluation is a practical and useful introduction to the management of health projects and programs. It teaches students not just how to manage programs and projects, but how to develop, lead, and ensure quality, and evaluate their programs.The book focuses on three core management activities: developing/strategizing, designing, and leading. In addition, the book describes five facilitative management activities: communicating, decision making, managing quality, marketing, and evaluating. The book's program management model provides a structure for the book, with a separate chapter devoted to each activity, providing a logical organizing paradigm for this book.Chapter One: The Work of Managers in Health ProgramsChapter Two: Developing/Strategizing the FutureChapter Three: Designing for EffectivenessChapter Four: Leading to Accomplish Desired ResultsChapter Five: Making Good Management DecisionsChapter Six: Communicating for UnderstandingChapter Seven: Managing Quality - TotallyChapter Eight: Commercial and Social MarketingChapter Nine: Evaluating Programs  
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Book details

Edition: 2nd
Copyright year: 2015
Publisher: John Wiley & Sons, Limited
Publication date: 11/28/2014
Binding: Paperback
Pages: 384
Size: 7.00" wide x 9.00" long x 1.00" tall
Weight: 1.694
Language: English