Cool Infographics Effective Communication with Data Visualization and Design

ISBN-10: 1118582306

ISBN-13: 9781118582305

Edition: 2014

Authors: Randy Krum

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Make information memorable with creative visual design techniques Research shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate. Including a special section on how to construct the increasingly popular infographic resume, the book offers graphic designers, marketers, and business professionals vital information on the most effective ways to present data. Explains why infographics and data visualizations work Shares the tools and techniques for creating great infographics Covers online infographics used for marketing, including social media and search engine optimization (SEO) Shows how to market your skills with a visual, infographic resume Explores the many internal business uses of infographics, including board meeting presentations, annual reports, consumer research statistics, marketing strategies, business plans, and visual explanations of products and services to your customers With Cool Infographics , you′ll learn to create infographics to successfully reach your target audience and tell clear stories with your data.
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Book details

List price: $31.99
Copyright year: 2014
Publisher: John Wiley & Sons, Limited
Publication date: 11/5/2013
Binding: Paperback
Pages: 368
Size: 7.50" wide x 9.25" long x 1.00" tall
Weight: 2.134
Language: English

The Science of Infographics
Information Overload
The Rise of the Informavore
The Rise of Big Data
Why Infographics Work
Pattern Recognition
The Language of Context
The Picture Superiority Effect
The Art of Storytelling
Ah-Ha! The Main Event
Media Formats of Infographics
Static Infographics
Zooming Infographics
Clickable Infographics
Animated Infographics
Video Infographics
Interactive Infographics
Final Thoughts
Online Infograhics
Vertical Versus Horizontal Layouts
Types of Online Infographics
Informative Infographics
Persuasive Infographics
Visual Explanations
Infographic Advertisements
PR Infographics
Infographic Posters
Intellectual Property Issues
Creative Commons
Trademarks and the Fair Use Doctrine
Images and Illustrations
AIGA, the Professional Association for Design
Should You Copyright Your Infographic?
Final Thoughts
Infographics and SEO
The Search Engine Challenge
The Objective of SEO
The Link Bait Challenge
It's All About Relevance
Online Lifespan
Infographic Release Strategy
Landing Pages
Promotion, Publicity, and Outreach
Final Thoughts
Infographic Resumes
Key Benefits
What's the Risk?
Designing an Infographic Resume
Timeline Designs
Relative Experience Designs
Geographic Designs
Company Logos and Icons
Software Application Logos
Using an Infographic Resume
Job Application Systems
Standalone Infographic Resume
Combined Infographic Resume Design
Publishing Infographic Resumes Online
Designing Infographic Resumes for Print
Infographic Resumes on the iPad (or Tablet)
Infographic Resume Design Tools
All About You
Internal Confidential Infographics
Improving Internal Communications
The Fear of Confidential Information
Ideas for Visualizing Internal Data
Sales and Profit Data
Business Processes
Better Presentations Using Infographics
Final Thoughts
Designing Infographics
Be Accurate
Visualizing Area
Pick a Good Topic
Trending Topics
Controversial Topics
Search for Prior Art
Focus on the Key Message
The 5-second Rule
Tell One Story Really Well
Visualize When Possible
Big Fonts Are NOT Data Visualizations
Visuals Are Perceived as More Important
Minimize Text
Eliminate Chart Legends
Be Data Transparent
No Data Sources List
Vague Data Sources
Questionable Data Sources
Best Practices
The Fine Print
Company Logo
Copyright License
Original Landing Page URL
Designer Credit
Putting It Together
Final Thoughts
Design Resources
Desktop Software Tools
Vector Graphics
Image Editing
Online Data Visualization Tools
Finding Data Online
Online Infographics Design Sites
Reading List
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