How to Measure Anything Finding the Value of 'Intangibles' in Business
Edition: 3rd 2014
List price: $50.00
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Description: This new edition continues toboldly assert thatany perception of immeasurability is based on certain popular misconceptions about measurement and measurement methods. It shows the common reasoning for calling something immeasurable, and sets out to correctthose ideas. Practical methods for measuring a variety of intangibles are explained including approaches to measuring customer satisfaction, organizational flexibility," technology risk, technology ROI and other business problems. The new edition adds new measurement methods and shows how they can be applied to areas such as risk management and customer satisfaction. All material will be completely revised and updated from the previous editions.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $50.00
Copyright year: 2014
Publisher: John Wiley & Sons, Incorporated
Publication date: 3/17/2014
Size: 6.50" wide x 9.00" long x 1.50" tall