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Stories That Move Mountains Storytelling and Visual Design for Persuasive Presentations

ISBN-10: 1118423992

ISBN-13: 9781118423998

Edition: 2013

Authors: Martin Sykes, A. Nicklas Malik, Mark D. West

List price: $55.95
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Description:

Learn the Microsoft way of using stories and visuals to make top–notch presentationsIt′s called CAST (Content, Audience, Story, & Tell) and it′s been a well–kept Microsoft secret, until now. Originally Microsoft′s presentation method for enterprise architects, it soon snowballed and filtered through Microsoft from IT managers to Sales, and beyond. Now, thanks to this unique book from an expert author team that includes two Microsoft presentation experts, you can learn how to use this amazing process to create and make high–impact presentations in your own organization.The book helps you build complete visual stories, step by step, by using the CAST method to first create a Story Map and from there, a compelling presentation. It includes sample Story Maps, templates, practical success stories, and more. You′ll discover how to go beyond PowerPoint slides to create presentations that influence your peers and effect change.Explains the Microsoft way of making presentations and effecting change by using CAST to create Story Maps and from there, high–impact and visual presentations that tell a storyCovers how to apply a range of techniques and what the results look like, including screenshots, handwritten notes, and photographs of whiteboardsCoauthored by Microsoft experts who have years of experience training professionals in these methodsIncludes sample Story Maps, templates, practical success stories, and moreLearn how to sell your ideas and trigger change in your company with Stories That Move Mountains: Storytelling and Visual Design for Persuasive Presentations.
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Book details

List price: $55.95
Copyright year: 2013
Publisher: John Wiley & Sons, Limited
Publication date: 10/26/2012
Binding: Paperback
Pages: 270
Size: 9.50" wide x 7.75" long x 0.75" tall
Weight: 1.694
Language: English