Optimize How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing

Name: Optimize How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
Price: 4.48 USD
Availability: InStock
ISBN: 9781118167779

ISBN-10: 1118167775

ISBN-13: 9781118167779

Edition: 2012

Authors: Lee Odden

List price: $40.95

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Description:

Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers…

Book details

List price: $40.95
Copyright year: 2012
Publisher: John Wiley & Sons, Limited
Publication date: 3/27/2012
Binding: Hardcover
Pages: 256
Size: 6.45" wide x 9.35" long x 0.91" tall
Weight: 0.990



Foreword


Preface


Acknowledgments



Planning



Setting the Stage for an Optimized State of Mind



Journey: Where Does Optimize and Socialize Fit in Your Company?



Smart Marketing Requires Intelligence: Research, Audit, and Listen



In It to Win It: Setting Objectives



Roadmap to Success: Content Marketing Strategy



Implementation



Know Thy Customer: Personas



Words Are Key to Customers: Keyword Research



Attract, Engage, and Inspire: Building Your Content Plan



Content Isn't King, It's the Kingdom: Creation and Curation



If It Can Be Searched, It Can Be Optimized: Content Optimization



Community Rules: Social Network Development-Don't Be Late to the Social Networking Party



Electrify Your Content: Promotion and Link Building



Progress, Refinement, and Success: Measurement



Scale



Optimize and Socialize: Processes and Training



Are You Optimized?


About the Author


Notes


Index