J. GREGORY DEES is the Miriam and Peter Haas Centennial Professor in Public Service at Stanford University and codirector of the Center for Social Innovation at Stanford's Graduate School of Business. He also serves as an entrepreneur-in-residence at the Kauffman Foundation's Center for Entrepreneurial Leadership. JED EMERSON is president of the Roberts Enterprise Development Fund and the Bloomberg Senior Research Fellow at Harvard Business School. PETER ECONOMY is the bestselling business author of Managing for Dummies, Consulting for Dummies, and At the Helm: Business Lessons for Navigating Rough Waters.