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| Preface | |
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| Acknowledgments | |
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| Retailing Analytics: An introduction | |
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| Retailer Goodwill | |
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| The Inside Scoop: Retail Power Brokers | |
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| Retail Organization | |
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| Real Estate Marketing | |
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| Creative Advertising Marketing | |
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| Operations Marketing (Research) | |
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| Direct Marketing | |
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| Strategic Marketing | |
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| Communicating to the Retail Organization | |
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| Point of Sale versus Market Basket Data | |
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| Data Is Gold | |
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| Data as Revenue: The Price of Retail Data | |
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| Retail and Data Analytics | |
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| Hard-Core Data Terms: Now We're Talking about the Fun Stuff | |
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| Market Basket | |
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| Data Storage 101 | |
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| Data without Use Is Overhead | |
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| Case Studies and Practical Examples of Data-Related Retail Projects | |
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| Trade Area Modeling | |
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| Real Estate Site Selection Modeling | |
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| Competitor Threat Analytics | |
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| Merchandise Mix Modeling: Combining Multiple Data Sources | |
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| Celebrity Marketing: Tracking Effectiveness | |
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| House Brand versus Name Brand | |
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| E-Business: Clicks and Mortar | |
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| Affinity Merchandising: Merchandise Cross-Sell Case Study | |
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| Market Basket Analysis: Examples | |
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| Store Departmental Cross-Selling | |
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| Single Category Affinity Analysis: Paper Towels | |
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| Best Checkout Register Impulse items for Christmas Season: Case Study | |
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| The Apparel Industry | |
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| Many Types of Apparel Businesses | |
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| Retailer Building and Location, Location, Location | |
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| Who Is My Customer? Size Up the Opportunity and Show Me the Money! | |
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| Evolution of a Brand: Not Your Father's Blue Jeans | |
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| Diversification: Spread Risks over Multiple Businesses | |
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| Critical, Need-to-Know information in Apparel Analytics | |
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| Seasonality: Styles Change like the Wind | |
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| Seasonal Counterpoint | |
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| Merchandise Placement and Presentation: From Racks to Riches | |
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| Accessories | |
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| Next Best Offers | |
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| Promotions: Lifeblood of the Apparel Business | |
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| Retail in General: Impulse Buying | |
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| importance of Geography and Demographics | |
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| Understanding the Tools and the Data Requirements | |
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| How Geographic Information Systems work: Science behind the Tools | |
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| GIS Layers of Information: Building a Map, Layer by Layer | |
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| How Geography Fits into Retail: Location, Location, and Location! | |
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| Retail Geography: Data and Lots of It | |
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| Retail Data: Internal Data Collection | |
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| Retail Trade Areas: Differing Methods for Debate | |
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| Zip Code Data: Forecasting Application Volume by Store | |
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| Now That We Understand the Tool and the Data, What Do We Do? | |
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| Card Preference Opportunity by Zip Code: Case Study | |
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| Example of Sales Penetration Map | |
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| Market Observations: Additional Uses of the GIS Tool | |
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| In-Store Marketing and Presentation | |
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| Understanding the Different Store Designs | |
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| Old Theories of Merchandise Placement | |
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| New Theories of Merchandise Placement | |
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| Mass Merchandisers Were Slow to Catch On: Does Convenience Translate into Sales? | |
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| All about Pricing | |
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| Everyday Low Price | |
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| Loyalty Discount Philosophies | |
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| Tiered Pricing | |
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| Types and Sizes: Retail Store Strategies | |
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| Store in a Store: Make Shopping convenient | |
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| What's in a Store: Convenience Stores to Hypermart Stores | |
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| Hypermarts: When Is Big Too Big? | |
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| Warehouse Clubs: Paying for the Privilege to Shop | |
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| Shopping by Design: Traffic Patterns | |
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| Category Management: Science behind the Merchandise Mix | |
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| Merchandise Placement: Strategy behind the Placement | |
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| Specialty Departments: Coffee, Breakfast, and Pizza | |
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| Other Specialty Departments | |
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| Receiving Dock | |
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| Stocking the Counters | |
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| In-Store Media: Advertising or Just Displays? | |
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| Receipt Messages | |
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| In-Store Events | |
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| Holidays | |
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| Analytics: Tracking a Moving Target | |
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| Marketing Outside of the Store | |
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| Store Operations and Retail Data | |
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| Setting Up the Store for Success: Strategic Uses of Data | |
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| Labor Forecasting | |
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| Importance of Accurate Labor Forecasting: The Cost of Doing Business | |
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| Consumer Differentiation at the Point of Sale Register | |
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| Heating and Cooling: Centralized Thermostats | |
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| Intrastore Communication | |
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| Replenishment and POS Sales: Cause and Effect | |
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| In-Store Career Path: Stockperson to Store Manager | |
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| Loyalty Marketing | |
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| Loyalty Programs | |
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| Who Is the Sponsor for the Program? | |
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| Questions to Answer before You Begin | |
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| Total Program Incentive: Are You Loyal? | |
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| From the Consumer Finance Credit Card Retail Perspective | |
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| Loyalty Segments: Develop Them Early | |
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| Loyalty at POS: Different Stages and Levels of Loyalty | |
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| Kmart's School Spirit Loyalty Program | |
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| Australian Loyalty | |
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| FlyBuys Rewards and Loyalty: Australia | |
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| Additional Loyalty Programs | |
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| The Retail World is Changing | |
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| Social Media | |
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| Glossary | |
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| About the Author | |
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| Index | |