Edition: 4th 2013
List price: $80.95
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Description: This new edition of the classic catering management guide covers all aspects of on- and off-premise catering, and has been revised and updated to include timely information on topics such as sustainable and green catering practices, digital menu and proposal design, new catering industry software and equipment, the expansion of the event market, and contemporary marketing strategies, including social networking, web promotion, and on-demand proposal development. Key terms and review questions for each chapter provide reinforcement of all the most important concepts.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $80.95
Copyright year: 2013
Publisher: John Wiley & Sons Canada, Limited
Publication date: 12/17/2012
Size: 8.75" wide x 11.25" long x 0.75" tall
|Styles of Catering Operations|
|Catering Food Service Development|
|Catering sales and Marketing and Computer Software Support|
|Catering Menu Program|
|Food and Beverage Operational Controls|
|Catering Menu Pricing and Controls|
|Catering Menu Design|
|Catering Beverage Management|
|Quality Service and Standards Training|
|Managing Catering Equipment|