Building Donor Loyalty The Fundraiser's Guide to Increasing Lifetime Value

Name: Building Donor Loyalty The Fundraiser's Guide to Increasing Lifetime Value
Price: 28.51 USD
Availability: InStock
ISBN: 9781118085868

ISBN-10: 1118085868

ISBN-13: 9781118085868

Edition: 2004

Authors: Adrian Sargeant, Elaine Jay

List price: $79.95

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Description:

Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana University. Building Donor Loyalty contains a variety of illustrative case studies that demonstrate the power of effective donor retention strategies and clearly explains each of the factors that can build donor retention. It includes…

Book details

List price: $79.95
Copyright year: 2004
Publisher: John Wiley & Sons Australia, Limited
Publication date: 2/1/2011
Binding: Paperback
Pages: 226
Size: 0.39" wide x 0.39" long x 0.39" tall
Weight: 1.188
Language: English



Tables, Figures, and Exhibits


Preface


The Authors



Why Does Loyalty Matter?



Driving Donor Loyalty



Understanding Giving Behavior



Advancing the Relationship Revolution



Researching What Donors Want



Using Donor Segmentation to Enhance Loyalty



Growing Monthly Giving



Building Effective Fundraising Products



Managing Service Quality



Recognizing and Rewarding Donors



Using Lifetime Value to Inform Retention Strategy



Planning for Retention


Conclusion: A Call to Action


References


Index