Skip to content

Building Donor Loyalty The Fundraiser's Guide to Increasing Lifetime Value

Best in textbook rentals since 2012!

ISBN-10: 1118085868

ISBN-13: 9781118085868

Edition: 2004

Authors: Adrian Sargeant, Elaine Jay

List price: $79.95
Shipping box This item qualifies for FREE shipping.
Blue ribbon 30 day, 100% satisfaction guarantee!
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!


Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana University. Building Donor Loyalty contains a variety of illustrative case studies that demonstrate the power of effective donor retention strategies and clearly explains each of the factors that can build donor retention. It includes…    
Customers also bought

Book details

List price: $79.95
Copyright year: 2004
Publisher: John Wiley & Sons Australia, Limited
Publication date: 2/1/2011
Binding: Paperback
Pages: 226
Size: 0.39" wide x 0.39" long x 0.39" tall
Weight: 1.188
Language: English

Tables, Figures, and Exhibits
The Authors
Why Does Loyalty Matter?
Driving Donor Loyalty
Understanding Giving Behavior
Advancing the Relationship Revolution
Researching What Donors Want
Using Donor Segmentation to Enhance Loyalty
Growing Monthly Giving
Building Effective Fundraising Products
Managing Service Quality
Recognizing and Rewarding Donors
Using Lifetime Value to Inform Retention Strategy
Planning for Retention
Conclusion: A Call to Action