Twitter for Good Change the World One Tweet at a Time

Name: Twitter for Good Change the World One Tweet at a Time
Price: 4.65 USD
Availability: InStock
ISBN: 9781118061930

ISBN-10: 1118061934

ISBN-13: 9781118061930

Edition: 2011

Authors: Claire Diaz-Ortiz, Biz Stone

List price: $16.99

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Description:

It is no secret that big business is enamoured with social media: how to do it, why to do it, and the ways to do it better. Non-profit organizations are no different. Recent years have seen a surge in social media use by non-profit organizations. The Good Tweet is the first comprehensive guide for organizations, showing them how to harness individual activism via Twitter as a force for social change. The book introduces a five-step model that Diaz developed, based on her work with hundreds of organizations, called T.W.E.E.T. (Target, Write, Engage, Explore, Track) Twitter Insider / Well-Connected: The author Claire Diaz leads Corporate Social Innovation at Twitter and has worked on…

Book details

List price: $16.99
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 9/27/2011
Binding: Hardcover
Pages: 224
Size: 5.75" wide x 8.50" long x 0.75" tall
Weight: 0.748
Language: English



Foreword



Preface


Introduction



Be a Force for Good



T(Target): Why Tweet?



W(Write): Why You Should Tweet like Kanye



E(Engage): Tools to Win



E(Explore): Finding Everybody, and Bringing Everybody to You



T(Track): Making Sure You've Hit Your Mark



Applying the T.W.E.E.T. Framework


Conclusion


Top Questions Reference List


Resources


Acknowledgments


About the Author


Index