Edition: 7th 2012
List price: $248.95
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Description: The 7th Edition of Managerial Economics continues to provide real-world examples and necessary decision-making skills for making thoughtful and advantageous managerial decisions. Samuelson & Marks build on their strong behavioral coverage to better target this current and "hot topic" in business. This new edition includes general updates and revisions throughout including updated sections on behavioral economics, game theory, and price theory, and new problems for every chapter. The authors improve on existing content and integrate more of this content throughout. The biggest section is on the interface between public and private. The text integrates theory with extensive real-world applications throughout which makes it more accessible. The presentations begin simply and are progressively applied to more and more challenging applications.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $248.95
Copyright year: 2012
Publisher: John Wiley & Sons, Incorporated
Publication date: 12/6/2011
Size: 8.00" wide x 9.75" long x 1.25" tall
|Introduction to Economic Decision Making|
|Decisions within Firms|
|Optimal Decisions Using Marginal Analysis|
|Demand Analysis and Optimal Pricing|
|Estimating and Forecasting Demand|
|Competing within Markets|
|Game Theory and Competitive Strategy|
|Regulation, Public Goods, and Benefit-Cost Analysis|
|Decision Making under Uncertainty|
|The Value of Information|
|Asymmetric Information and Organizational Design|
|Bargaining and Negotiation|
|Auctions and Competitive Bidding|
|Answers to Odd-Numbered Questions|