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Foreword | |
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Preface Eleven of the Great Ideas in This Book | |
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Introduction: Marketing Is Now Free! | |
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Build Your Reputation-Or Your Brand-For Free | |
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Supercharge Your Online Reputation | |
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Defend Your Reputation with Simple Free Tools | |
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Turn Bad Reviews into Free Marketing | |
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Use Your Expert Knowledge to Create Customer-Attracting Content | |
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Insane Refund Policy Profits | |
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Being Irrational Is Great Marketing | |
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Simple Inexpensive Websites You Might Need | |
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Lead Capture Pages and Squeeze Pages | |
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A Sales Page Closes the Deal for You | |
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A Community Site Builds Your Audience and Increases Loyalty | |
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Blogging for Customers | |
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The Habits of Online Marketing Success | |
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Social Media and Free Marketing 49 | |
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Brevity Is a Marketing Skill | |
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Videos, Pictures, and Testimonials Work Marketing Magic | |
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Standing Out Online | |
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Search Engine Optimization Simplified | |
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Keyword Marketing | |
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Get Found on Search Engines | |
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Google Maps and Google Places | |
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Fill Up Google Places to Get Found 66 | |
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A Good Name Is Good Marketing | |
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Fix Your Bad Name Instantly | |
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Online Video as a Lead Generator | |
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How to Fool Google and Wind Up on Top Every Time | |
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Draw Your Business on a Napkin | |
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Want More Leads Now? Draw a Funnel | |
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Draw Your Ideal Clients If You Want to Meet Them | |
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Start Hanging Out Where Your Prospect Hang Out | |
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Using eBay to Find Your Audience | |
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Find Good Marketing Partner Sites | |
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Get Creative with the Media | |
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Have a Press Kit Ready on Demand | |
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Influence the Influential | |
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Press Release Marketing | |
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Smartphones Are Taking Over the World | |
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Text Marketing Can't Be Ignored | |
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Ask Customers to Put Their Phones to Use | |
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The Power of Marketing with Mobile Pictures | |
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Inch-Wide, Mile-Deep Marketing | |
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Become a World's Foremost Expert-Fast | |
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Find Forum Fame | |
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Video Is No Longer Optional | |
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Make Your Videos Go Viral | |
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24 Marketing Videos You Should Have | |
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Essential Video Marketing Tools | |
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Make Video Even If You Have a Face for Radio | |
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Deliver Current Content Constantly | |
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Call Yourself an Author and Sell More | |
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Write a Book for an Instant Sales Boost | |
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Write an E-Book in Days and Benefit for Years | |
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A Targeted Newsletter as a Marketing Machine | |
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Think Free First | |
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Use a Powerful Title for Your Marketing Content | |
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Your Content Distribution Strategy | |
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Social Media Marketing | |
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Facebook as a Marketing Tool | |
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Twitter as a Marketing Tool | |
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Do Something Viral | |
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Other Social Media Tools | |
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E-Mail Marketing Is Autopilot Marketing | |
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The Tools and Language of E-Mail Marketing | |
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Automated Power Marketing: Customer and Prospect E-mail | |
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Managing Your E-Mail on Autopilot | |
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Growing Your E-Mail Lists on Autopilot | |
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An E-Mail Newsletter Can Be a Cash Generator | |
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Add Hundreds or Thousands of E-Mail Subscribers Quickly | |
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Who's Driving Your Business? | |
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Using a Survey as a Marketing Tool | |
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Give Them What They Want | |
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Remember Who Is in Charge | |
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Spoiled Prospects and Customers Are Loyal | |
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Spoil Influential Customers in Creative Ways | |
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Reminders Put Money in the Bank | |
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Real-Time Problem Solving Is Marketing | |
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Put Greeting Cards on Autopilot | |
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Give Your Customers a Voice to Build Loyalty | |
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Build Loyalty and Credibility with a Membership Site | |
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Holding Contests to Boost Exposure | |
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Powerful Marketing Partnerships | |
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Set Up a Three-Way Win for an Instant Boost | |
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Leverage the Power of Joint Ventures | |
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Find Good Partners for Marketing Synergy | |
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Bring Down the Barriers Between You and a Great Partner | |
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Put Your Best Salesmen to Work on Straight Commission | |
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Cross Promotions Are Marketing Synergy | |
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Use Guest Article Swaps for Easy Exposure to Targeted Audiences | |
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Expert Interviews: Simple and Powerful Marketing Content | |
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Recognize Top Services with a Testimonial for Unexpected Rewards | |
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Make Your Story Powerful | |
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Document the Story of Your Business | |
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Create Your Unique Selling Proposition (USP) Based on Your Story | |
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Actually, You Are Selling You | |
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When Using Humor in Your Marketing, Be Sure to Laugh at Yourself 241 | |
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Share Your Life Openly for Marketing Authenticity | |
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Distinguish Yourself and Your Business with the X Factor | |
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Serving and Marketing at the Same Time | |
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Strategically Asking for Help Can Be Great Marketing | |
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Be Controversial to Attract a Crowd | |
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Become Increasingly Indispensable | |
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Be Accessible or Be Ignored 256 | |
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The Passionate, Generous Artist in All of Us Must Be Released | |
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The Power of Your Why | |
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Appealing to the Influential | |
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We Like to Buy from Experts-So Become an Expert | |
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Experts Make Videos-So Make Videos | |
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Start a Coaching or Mentoring Program | |
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Teaching Is Free Marketing | |
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Creating Audios and Podcasting | |
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Use Leverage to Grow Your Brand Fast | |
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Teleseminars Are Instant Expert Content | |
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Webinars as the Ultimate Customer Follow-Up and Presentation Tool | |
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Improve on What Worked Before | |
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Embrace Outsourcing for Some of Your Marketing Efforts | |
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Replace ROI with RLC for Better Marketing Monitoring 289 | |
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Play Marketing Offense with Google Alerts | |
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Grab Bag of Ideas | |
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Collaboration Isn't Complicated Anymore | |
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Split Test for Marketing Power | |
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Cool Marketing Brain Food | |
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Bonus Chapter | |
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A Love of Learning as a Free Marketing Skill | |
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Acknowledgments | |
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Index | |