Guerrilla Marketing for Job Hunters 3. 0 How to Stand Out from the Crowd and Tap into the Hidden Job Market Using Social Media and 999 Other Tactics Today

ISBN-10: 1118019091

ISBN-13: 9781118019092

Edition: 3rd 2011

List price: $17.99 Buy it from $3.00
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Guerrilla Marketing for Job Hunters-3rd edition will be revised, updated, and expanded to include new and timely information about recruiting in the information age. This will be specific to utilizing social networking tools as a means of taking control of the job search, as well as expert advice from respected guest bloggers. In short, the 3rd edition expands on the techniques of the 2nd edition, including tips on how to Leverage Facebook, Twitter, Google, and other social networking sites to take advantage of "the secret lives of top recruiters" Learn how to present their skills in creative new ways that stand out in today's hyper-competitive job market Employ little-known search engine optimization tricks used by top headhunters
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Book details

List price: $17.99
Edition: 3rd
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 4/25/2011
Binding: Paperback
Pages: 368
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.232
Language: English

He is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president & creative director at J. Walter Thompson Advertising & Leo Burnett Advertising, he is chairman of Guerrilla Marketing International, a consulting firm serving large & small businesses worldwide. He lives San Rafael, California.

Foreword Darren Hardy
Introduction: The Winner's Edge
Key Concepts: Why the job market has drastically changed. The importance of keywords.
Why You Need to Become a Guerrilla job Hunter
The New Global America
Key Concepts: The #1 secret to a successful job search. Details the elements of your successful plan.
Your Guerrilla Mind-Set
Personal Branding Guerrilla Style
Shape Up Your Brand with Attitude
Key Concepts: The skills employers seek. How to build your brand for free and make employers call you.
Attitude Check
Upfront and Personal
Key Concepts: How to stay focused. How to right the typical mistakes job hunters make.
Your Guerrilla Strategy
Think Like a General-Execute Like a Sergeant
Key Concepts: How to crack the hidden job market. Tools and tactics for staying on top.
Weapons that Make You a Guerrilla
Your Research Plan
Research: The Guerrilla's Competitive Edge
Key Concepts: How to locate opportunities before your competition does.
Resume Writing and Cover Letter Boot Camp
Overhaul Your Personal Marketing Materials
Key Concepts: Creating your marketing materials: cover letters and resumes that will be read instead of tossed.
Guerrilla Networking
A Radical Approach
Key Concepts: Effortless networking that really works in any market.
Tactics that Make you a Guerrilla
Linkedln-the 800-Pound Gorilla
Your �Be Found� Epicenter
Key Concepts: How to use LinkedIn to be found and other strategies.
Digital Breadcrumbs
Plugged In-Turned On-Tuned In
Key Concepts: How to leverage social media and social networking.
Commando Tactics
15 Breakthrough Strategies that Work
Key Concepts: How to get in front of the people you want to meet with.
Your Guerrilla Job-Hunting Campaign
The Force Multiplier Effect in Action
12 Sample Campaigns
Key Concepts: Case studies of ordinary people who achieved extraordinary results by taking control of their job search.
Hand-to-Hand Combat
Winning the Face-to-Face Interview
Key Concepts: What to do and say before, during, and after the interview to land the offer.
Negotiating the Deal
How to Bargain with Confidence
Key Concepts: How to get what you want without fighting.
Career Lancing
Key Concepts: What's next?
About the Authors
Free Job Search Resources
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