Engage! The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

Name: Engage! The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
Availability: InStock
ISBN: 9781118003763

ISBN-10: 1118003764

ISBN-13: 9781118003763

Edition: 2011 (Revised)

Authors: Brian Solis, Ashton Kutcher

List price: $14.99

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Description:

Foreword by Ashton Kutcher What if you had an instruction manual for Social Media? Now you do. Engage is the ultimate guide to branding and building your business in the era of the Social WebEngage thoroughly examines the social media landscape and how to effectively use it in business-one network and one tool at a time. The guide for branding your business in the era of the social web, this book leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. Both small businesses and Fortune 500 companies will increase visibility over their competition, build communities of loyal brand enthusiasts, and ultimately…

Book details

List price: $14.99
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 3/18/2011
Binding: Paperback
Pages: 336
Size: 5.90" wide x 8.70" long x 1.10" tall
Weight: 0.880
Language: English