Advertising and Sales Promotion

Name: Advertising and Sales Promotion
Price: 5.7 USD
Availability: InStock
ISBN: 9781111573232

ISBN-10: 1111573239

ISBN-13: 9781111573232

Edition: 2013

Authors: Ken Kaser

List price: $106.95

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Description:

Is advertising an area of interest for you? ADVERTISING AND SALES PROMOTION is a comprehensive introduction to the principles and practices of advertising. The course explores the social, ethical, and legal issues of advertising, historical influences, strategies, and media decision processes as well as integrated marketing communications. You will gain knowledge of techniques used in current advertising, including print, broadcast, and digital. The text provides an overview of how communication tools can be used to reach target audiences and increase consumer knowledge. ADVERTISING AND SALES PROMOTION employs relevant ads, exhibits, and photographs to capture your interest and through its…

Book details

List price: $106.95
Copyright year: 2013
Publisher: Cengage South-Western
Publication date: 1/1/2012
Binding: Hardcover
Pages: 480
Size: 8.78" wide x 11.22" long x 0.91" tall
Weight: 2.794
Language: English