J.B. Wood is president and CEO of the Technology Services Industry Association (TSIA). He is a frequent industry speaker and author of the popular books Consumption Economics (2011) and Complexity Avalanche (2009). He has appeared in Fortune, The New York Times, The Wall Street Journal, and other leading publications. Through TSIA, Wood works with the world s largest tech companies on strategies to build profitable service and XaaS business models. He was formerly the CEO of Prognostics and executive vice president of InsightExpress.