Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

Name: Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea
Price: 15.89 USD
Availability: InStock
ISBN: 9780982694176

ISBN-10: 0982694172

ISBN-13: 9780982694176

Edition: N/A

Authors: Bill Schley, Jr. Carl Nichols

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Description:

Winner of the Best Marketing Books Award from Strategy + Business Magazine.There s a Big Idea waiting inside your brand that can make you #1. Find it and shape it yourself or competitors and customers will do it for you. And we promise, you won t like the tagline.A few years back, a best seller called Why Johnny Can t Read shocked the education establishment and revived the lost art of phonics. Now, Why Johnny Can t Brand blows the lid off the marketing establishment by reviving the lost art of the Big Idea.According to Bill Schley and Carl Nichols, Jr., modern branding is a daily choice between real, muscle-building ideas and an immense smorgasbord of empty-caloried junk. The stakes are…

Book details

Publisher: N.W. Widener
Pages: 246
Size: 5.51" wide x 8.50" long x 0.55" tall
Weight: 0.880