Bankable Business Plans Second Edition

ISBN-10: 0979152208

ISBN-13: 9780979152207

Edition: 2nd 2007 (Revised)

Authors: Edward G. Rogoff, Jeff Bezos

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Description:

The secrets behind creating compelling and successful business plans sure to attract financial backers are revealed step-by-step in this invaluable guide. Containing detailed information on Risk Management Association (RMA) data and clear explanations of the guidelines that banks, venture capital firms, and the Small Business Administration (SBA) use to grant loans and other financial support to businesses, the resource equips potential business owners with a wealth of knowledge on lending procedures. Hundreds of useful ideas for developing, operating, marketing, and building a profitable business are included as are copious examples and resources for further study. By demonstrating how to make each business plan uniquely suited to a particular endeavor--such as home-based businesses, sole proprietorships, and franchise operations--this comprehensive handbook ensures that anyone can embark on a new business venture with confidence.
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Book details

List price: $24.95
Edition: 2nd
Copyright year: 2007
Publisher: Rowhouse Publishing
Publication date: 9/28/2007
Binding: Paperback
Pages: 275
Size: 6.00" wide x 8.75" long x 0.75" tall
Weight: 1.210
Language: English

Acknowledgments
Foreword
Preface
The Power Of A Bankable Business Plan
What A Bankable Business Plan Is And How It Can Help You Start A Successful Enterprise
Bankable Business Plans Serve A Specific Purpose
Your Business Plan Is An Extension Of You
Entrepreneurship Is A Team Sport
The Ten Essential Action Steps
Define Your Company: What Will You Accomplish For Others...And Yourself?
What Will Your Business Accomplish For...
Your Customers?
Your Investors?
Your Lenders?
Your Suppliers?
Your Employees?
You?
Identify Your Company's Initial Needs: What Will You Require To Get Started?
The Major Expenses
Real Estate
Employees and Employee Benefits
Startup and Capital Costs
Advertising and Promotion
Choose A Winning Strategy: What Will Distinguish Your Product Or Service From Your Competition?
Create A Powerful Competitive Advantage
Use a SWOT Analysis To Determine The Competitive Advantage Of An Existing Business
Plan Ahead: Anticipate An Exit Strategy
Match Your Strategy To Any Type Of Industry
Emerging
Maturing
Stagnant and Declining
Fragmented
Industries with Dominant Leaders
Analyze Your Market: Who Will Want Your Product Or Service?
Research Your Potential Market Thoroughly
Target Your Market Like A Bull's-Eye
Test Before You Launch
Develop A Strong Marketing Campaign: How Will You Reach Your Customers And What Will You Say To Them?
The Four Ps
Product
Price
Place
Promotion
Build A Dynamic Sales Effort: How Will You Attract Customers?
Get An Order Today-Or Yesterday
Make Sales A Priority For Everyone
Never Delegate Yourself Completely Out Of Sales
Create The Right Ethical Environment
Be Highly Organized
Compensate Based On Long-Term Performance
Your Sales Force Can Be Your Competitive Advantage
Design Your Company: How Will You Hire And Organize Your Workforce?
Structuring Your Company
Product Organization
Geographical Organization
Functional Organization
Matrix Organization
Hybrid Organization
Means Of Control
Human Resource Management
Legal Structures
Matching The Legal Structure With Your Investors
Franchises
Target Your Funding Sources: Where Will You Find Your Financing?
Potential Sources Of Financing
How Banks Decide On Loans
Explain Your Financial Data: How Will You Convince Others To Invest In Your Endeavor?
The Essential Financial Statements
The Six Key Financial Assumptions
How To Create Statements
Financial Statements For Lightning Larry's, Inc.
Use The RMA Data: Check Your Answers Against The Answer Key
Working With The RMA Data
The Answer Key Revealed
It Really Is That Simple
RMA Data Pages-Retail Florists
Putting It Into Action
What A Business Plan Should look Like
The Physical Qualities
The Actual Layout
Have Outsiders Read It
How Long Should It Take Me?
How To Create A Time Line
The Primary Components
Examples Of Time Lines
Demonstrate That You Can Manage Contradictions
Keep It Simple...Yet Detailed
Focus On Growth...Even In Mature Industries
Reassure Investors...Even With Competition All Around
Commit To Your Plan...But Be Willing To Pursue Other Good Opportunities
Present Yourself In The Best Light
The Text Of Your Business Plan
Your Resume
Make A Great In-Person Presentation
Context
Content
Code
Outlines And A Sample Business Plan
Outline For A Simple Business Plan
Outline For A Complex Business Plan
S & J Advertising Business Plan
RMA Data - Advertising Agencies
Resources
Index
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