Data Modeling Made Simple A Practical Guide for Business and IT Professionals

ISBN-10: 0977140067

ISBN-13: 9780977140060

Edition: 2nd 2009 (Expanded)

Authors: Michael Blaha, Bill Inmon, Graeme Simsion, Steve Hoberman

List price: $44.95 Buy it from $28.22
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy


New Starting from $33.32
what's this?
Rush Rewards U
Members Receive:
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
SQL Online content $4.95 $1.99
Add to cart
Study Briefs
MS Excel® 2010 Online content $4.95 $1.99
Add to cart
Study Briefs
MS Word® 2010 Online content $4.95 $1.99
Add to cart
Study Briefs
MS PowerPoint® 2010 Online content $4.95 $1.99
Customers also bought

Book details

List price: $44.95
Edition: 2nd
Copyright year: 2009
Publisher: Technics Publications, LLC
Publication date: 10/1/2009
Binding: Paperback
Pages: 360
Size: 7.25" wide x 10.25" long x 1.00" tall
Weight: 1.584
Language: English

Bill Inmon has written 50 books, translated into 9 languages. He is considered to be the father of data warehousing.

Graeme Simsion is a former IT consultant and the author of two nonfiction books on database design. As a Ph.D. candidate at the University of Melbourne, he conducted the largest published study of data modeling practitioners in attempt to answer this question: Is data modeling better characterized as description or design? His thesis, Data Modeling: Description or Design, was published in 2006. He won the 2012 Victorian Premier's Unpublished Manuscript Award for his book, The Rosie Project, which was published in 2013. The screenplay for this book has been optioned to Sony Pictures Entertainment.

Steve Hoberman is one of the world's most well-known data modeling gurus. He understands the human side of data modeling and has evangelized next generation techniques. Steve taught his first data modeling class in 1992 and has educated more than 10,000 people about data modeling and business intelligence techniques since then. He has presented at over 50 international conferences, and his third book, Data Modeling for the Business, is hot off the press.

What is a Data Model?
Why Do We Need a Data Model?
What Camera Settings Also Apply to a Data Model?
What Are Entities?
What Are Data Elements?
What Are Relationships?
What Are Keys?
What Are Subject Area Models?
What Are Logical Data Models?
What Are Physical Data Models?
Which Templates Can Help with Capturing Requirements?
What is the Data Model Scorecard�“
How Can We Work Effectively with Others?
What is Unstructured Data?
What is UML?
What Are the Top 5 Most Frequently Asked Questions?
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.