Ice to the Eskimos How to Market a Product Nobody Wants

Name: Ice to the Eskimos How to Market a Product Nobody Wants
Price: 4.44 USD
Availability: InStock
ISBN: 9780887308512

ISBN-10: 0887308511

ISBN-13: 9780887308512

Edition: N/A

Authors: Jon Spoelstra

List price: $23.99

30 day, 100% satisfaction guarantee!

Marketplace

5 new & used from $4.44

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product. What Are You Going To Do? You're going to read this book, that's what. Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations. Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its…

Book details

List price: $23.99
Publisher: HarperCollins Publishers
Publication date: 5/9/1997
Binding: Hardcover
Pages: 288
Size: 6.00" wide x 8.75" long x 1.00" tall
Weight: 0.946
Language: English



Acknowledgments



Jump-Starting out of Hell



Ulysses, You, and Me



The Quick Fix Silver Bullet



Ah So Desu (It is so, it is so.)



New Customers from Heaven



Paying Bonuses for Mistakes



Innovate, Innovate, Innovate, and When You're Tired, Innovate Some More



Creating Your Own Terrorist Group for Innovation



The Jump-Start Golden Rule



You Can't Jump-Start from an Ivory Tower



Marketing to a Segment of One



Cheap Is Good, but Free Is Better



I'll Be Your Friend for Another Year



The Secret Weapon



An Offer They Can't Refuse



1,000 Widow Ladies



Choose Which Customer to Dump



When Will You Stop?



Is it Fun?



Afterword


Index