E-Myth Why Most Small Businesses Don't Work and What to Do about It
Edition: 2nd 1995 (Revised)
List price: $21.99
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Description: Readers are provided with the key ingredients to developing a prosperous small business, dispelling many of the myths that hinder success. This is a version of Gerber's classic best-seller for the nineties.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $21.99
Copyright year: 1995
Publisher: HarperCollins Publishers
Publication date: 10/14/2004
Size: 5.50" wide x 8.25" long x 0.75" tall
Michael E. Gerber is a true legend of entrepreneurship. INC. magazine called him "the World's #1 Small Business Guru." He is the Co-Founder and Chairman of Michael E. Gerber Companies—a group of highly unique enterprises dedicated to creating world-class start-ups and entrepreneurs in every industry and economy—a company that transforms the way small business owners grow their companies and which has evolved into an empire over its history of nearly three decades.
|The E-Myth and American Small Business|
|The Entrepreneurial Myth|
|The Entrepreneur, the Manager, and the Technician|
|Infancy: The Technician's Phase|
|Adolescence: Getting Some Help|
|Beyond the Comfort Zone|
|Maturity and the Entrepreneurial Perspective|
|The Turn-Key Revolution: A New View of Business|
|The Turn-Key Revolution|
|The Franchise Prototype|
|Working On Your Business, Not In It|
|Building a Small Business That Works!|
|The Business Development Process|
|Your Business Development Program|
|Your Primary Aim|
|Your Strategic Objective|
|Your Organizational Strategy|
|Your Management Strategy|
|Your People Strategy|
|Your Marketing Strategy|
|Your Systems Strategy|
|A Letter to Sarah|
|Epilogue: Bringing the Dream Back to American Small Business|
|Afterword: Taking the First Step|